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Although dating app marketing should focus on paid acquisition, pr outreach could amplify paid efforts and help build a brand around an app. More and more single people are turning to their phones to become their matchmaker dating apps have become the norm for many looking to branch out in their love life. With online dating apps quickly becoming the primary matchmaking outlet for young adults, companies are developing ingenious strategies to market to these users. The league is an exclusive dating app that was started by amanda bradford after her horrible experience trying to find someone on the conventional dating apps on the market.
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